Ends Policy No. 1

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As you may remember, after our fiscal year settles out I report to our Board of Directors how well we have achieved, or attempted to achieve, our “Ends” during that period. These aspirational goals have guided us since 2007, when the then-Board of Directors adopted them. I think you may be comforted to know that this conversation takes place every year, without fail, and is supported by a wide variety of data collection to evaluate our progress. I will communicate as much as possible in these pages.