Peter and Virginia Vogel founded Back Roads Granola with the goal of creating the best granola you have ever tasted. They have been entrepreneurs in one form or another for much of their lives, and in many ways their success story starts with Virginia and Peter’s skills: Virginia’s business savvy and sales and marketing experience, combined with her commitment to impeccable customer service, has led their strategy, branding, and sales approach; she and her team build relationships with every one of their current buyers, and are quick to respond on every level to satisfy their customer base.
The story of Nutty Steph’s starts at a Vermont gas station in 2003, when Stephanie Jaquelyn Rieke and her mother bought some granola as a snack. Her mom was unimpressed with what they tasted, and immediately knew that the granola Jaquelyn had been baking for many years in her home kitchen was far superior. Since Jaquelyn had just quit her job as a teacher and was seeking a lifestyle change,