Peter and Virginia Vogel founded Back Roads Granola with the goal of creating the best granola you have ever tasted. They have been entrepreneurs in one form or another for much of their lives, and in many ways their success story starts with Virginia and Peter’s skills: Virginia’s business savvy and sales and marketing experience, combined with her commitment to impeccable customer service, has led their strategy, branding, and sales approach; she and her team build relationships with every one of their current buyers, and are quick to respond on every level to satisfy their customer base.
Become a Co-op Shareholder
All are welcome to shop the Brattleboro Food Co-op. However, we are community owned and welcome you to join as a Co-op Shareholder and invest in a locally owned business that delivers deep community impact and offers great food.
If you are a shopper who is committed to buying organic and whole foods, committed to supporting local industry and family farms, and believe in cooperative ownership, we encourage you to invest in the longevity of our store. You will reap the benefits of being a Co-op shareholder and use your voting power to direct future business decisions.