At the Co-op, this time of year is always both exhilarating and exhausting. I always say that a true retailer revels in this craziness: people enjoying thinking about food, looking for interesting products, planning events with family and community, and bubbling over in the aisles with joy—and with stress. This year, overlay all that with the pandemic situation, which as I write this is currently hinting at surging, and the balance between joy and stress shifts a little.
Fall is always a little bit of a restart in our industry—summer sales tail off a bit as people begin to get ready for fall routines, and the gathering of energy builds toward the crescendo of harvest festivals, foliage, Indigenous People’s Day weekend, and, of course, the holidays. But this year is different.