The origins of the fermented beverage kombucha date back a few thousand years to where it was first consumed in China, Russia, and Europe. Today it is a drink that is either loved or loathed. Some say it tastes too much like vinegar, others love the sparkling flavor that is often sweetened with fruit juice. The reality is that kombucha’s popularity is spreading and it can now be found in almost every grocery store, including the Co-op. CEO and Founder of Aqua ViTea Jeff Weaber fell in love with and perfected this nourishing beverage while he was a home brewer, then launched the Vermont kombucha company called Aqua ViTea, and the success of their kombucha has taken off as the company has utilized both ancient tradition and modern technology to create a unique and sparkling beverage offering.
Every October, cooperatively-owned businesses around the world celebrate National Cooperative Month. No matter what type of co-op it is—whether it’s an electrical utility, credit union, or food cooperative like our own BFC, it is our shared values and principles that steer our businesses forward, and this is the month to share our successes! Look for signs calling out cooperative food companies, follow us on Facebook for fun facts, and view our website events calendar to see our scheduled tastings and demos featuring cooperative companies. And in this month’s Food for Thought, we are taking the opportunity to share the story of one cooperatively-owned business that is locally owned…and quite possibly chilling in your fridge.