Each year, during mud season, we plan. We begin to think about new options for physical space, upgrades to tools, decisions about expanding or contracting certain food categories, and along the way, we try to figure out how our sales will respond. As you can imagine, this past year has been a wild ride, with unexpected twists and turns. I have so much respect and admiration for our management team, who came together and figured out pandemic adjustments, again and again, displaying real teamwork and support for each other as we reacted and reformulated.
…and I invite you to consider what your Co-op means to you and your family these days, especially in light of all the upheaval to which we are constantly adjusting. We at the Co-op have been working on how best to support and provide for all of you this holiday season (like no other to date). In preparing for this, we have been analyzing our trends and also observing those of the industry to assist us in thinking through our various solutions.
Fall is always a little bit of a restart in our industry—summer sales tail off a bit as people begin to get ready for fall routines, and the gathering of energy builds toward the crescendo of harvest festivals, foliage, Indigenous People’s Day weekend, and, of course, the holidays. But this year is different.
Try something new, something seasonal, something on sale! at the Brattleboro Co-op Demo Counter.
Stop by the Demo Counter for samples of new and unique, products. Like it? We’ll have extra savings for you via flash sales and coupons!