Peter and Virginia Vogel founded Back Roads Granola with the goal of creating the best granola you have ever tasted. They have been entrepreneurs in one form or another for much of their lives, and in many ways their success story starts with Virginia and Peter’s skills: Virginia’s business savvy and sales and marketing experience, combined with her commitment to impeccable customer service, has led their strategy, branding, and sales approach; she and her team build relationships with every one of their current buyers, and are quick to respond on every level to satisfy their customer base.

Sustainability. The capacity to endure without contributing to wanton depletion. Economically, socially, culturally, and ecologically, we at your Co-op are charged with positive contributions to the longevity of our community. Specifically, I interpret this to mean that we provide the goods and services that are needed in the local community, and we operate a fiscally sound business in order to contribute to the local economy. A tall order, to be sure. For two years now, we have been able to make a profit, although that profit is well under 1% of sales. Still, being on the right side of that zero is part of our charge.